AARON HENSLEY + RISE NATION

Build Leaders. Build Systems. Build Legacy.

RISE Nation is the ecosystem Aaron Hensley built to help coaches, martial arts school owners, faith-driven leaders, fitness leaders, and service-based entrepreneurs turn expertise into scalable businesses that develop leaders, serve communities, and create lasting impact.

Leadership Architect | Founder of RISE Nation | Built 24 locations across 6 states | Multimillion-dollar exit

Built from 30+ years of leadership, business building, and real-world operational experience.

 โฌค 11602 Lake Underhill Rd, Suite 132 · Orlando FL 32825

Meet Bill Craig

Owner & Head Instructor — North Shore Martial Arts Center

PHARMACISTS

NURSES

HEALTH COACHES

DOCTORS

PAS

CRNPS

Bill Craig has dedicated his career to helping students become stronger in character as well as in skill. Through decades of leadership at North Shore Martial Arts Center, he has built a community where confidence, discipline, and respect are developed one student at a time.


3rd

Degree Black Belt

29+

Years of Teaching

1

Location Worldwide

1997

North Shore Founded

Victory Kids

Our Programs

find your perfect program

Since opening North Shore Martial Arts Center in 1997, Bill Craig has remained committed to creating a school where martial arts are about far more than physical training. His vision has always centered on helping children, teens, and adults develop the habits and mindset needed to succeed in everyday life.


Under Bill's leadership, the academy has become known for its structured approach to character development. Every class encourages students to practice values like respect, responsibility, integrity, and perseverance alongside their martial arts training, helping those lessons carry into school, work, and home.


One of the things that sets Bill's approach apart is his commitment to developing leaders. Students are encouraged to grow beyond their own achievements by mentoring others, setting a positive example, and contributing to a welcoming community where everyone has the opportunity to succeed.


Families consistently recognize Bill for creating a professional, supportive environment where every student feels seen, encouraged, and challenged to become their best. His leadership has helped generations of students build confidence that lasts well beyond their time on the training floor.


Today, Bill continues to lead North Shore Martial Arts Center with the same purpose that has guided the school from the beginning: helping every student grow into a confident, respectful, and capable individual through consistent effort, positive mentorship, and meaningful personal development.

Experience & Expertise

Credentials &
Achievements

A lifetime of training, teaching, and building a global martial arts organization — these are the milestones that defineour founder's legacy.

Owner & Head Instructor

Leads North Shore Martial Arts Center and oversees the instruction and development of students of all ages.

School Leader Since 1997

Has guided the academy since its founding, serving Melrose families for nearly three decades.

Character Development Advocate

Built a teaching philosophy that intentionally integrates leadership, responsibility, and life skills into every student's journey.

Community Mentor

Recognized by families for creating a welcoming, structured environment where students are encouraged to grow with confidence.

Leadership Development Focus

Has helped cultivate a culture where long-term students become mentors and assistant instructors for the next generation.

The Journey

timeline

โญ•๏ธ

1997

Founded North Shore Martial Arts Center with a mission to develop character through martial arts.

โญ•๏ธ

2008

Expanded the academy's programs to include Brazilian Jiu-Jitsu, broadening training opportunities for students and families.

โญ•๏ธ

Over the Years

Established a structured character development curriculum that reinforces values both inside and outside the academy.

โญ•๏ธ

Today

Continues leading a team dedicated to helping students build confidence, discipline, and leadership through consistent training.

โญ•๏ธ

Ongoing Legacy

Inspires generations of students, many of whom return to mentor younger students and strengthen the academy's family-oriented community.

featured in

๐Ÿ”ด Leadership of North Shore Martial Arts Center since 1997

๐Ÿ”ด Character development programs serving Melrose families

๐Ÿ”ด Brazilian Jiu-Jitsu program expansion at North Shore Martial Arts Center

๐Ÿ”ด Long-term student leadership and assistant instructor development

๐Ÿ”ด Consistently recognized by families through outstanding community reviews

The Foundation of North Shore

What We Believe

At North Shore Martial Arts, we believe martial arts should develop the whole person — not just physical ability.

discipline

Progress comes from consistency, effort, and respect for the process. We don't rush development — we build it step by step. Every milestone achieved is a reflection of hard work, dedication, and growth.

Structure

Clear systems create real improvement and measurable results. Our structured curriculum gives students a clear path forward, helping them understand where they are, what they're working toward, and how to keep progressing.

Confidence Through Achievement

Results are earned through commitment and perseverance — not shortcuts or participation trophies. The confidence developed through that process extends far beyond training and positively impacts school, work, and everyday life.

positive training

๏ปฟculture

A supportive and encouraging environment helps students stay motivated and reach their potential. Here, you're never just a student — you're part of a community that supports, challenges, and celebrates each other's success.

We don't chase hype. We build real skill.

our team

Bill Craig

Head Instructor

More Than Techniques

We Develop the
Martial Artist.

At North Shore Martial Arts, we carry the founder's original mission into every single class — no gimmicks, no shortcuts, just real structured martial arts training that changes lives.

โœ” World-class curriculum

โœ” Certified, background-checked instructors at every class

โœ” A respectful, disciplined academy culture

โœ” Emphasis on character, focus, and self-control — not just kicks

โœ” No gimmicks — traditional martial arts values, modern delivery

Train Under a System Built on Decades of Excellence

Work With Our Team.

Train under a system built by our head instructor and led by our directors. Your trial is the best way to experience the difference.

North Shore Martial Arts · 75 Myrtle St · Melrose MA 02176

GET IN TOUCH

Have Questions?
We're Here.

Whether you want to know more about this program, schedule a visit, or just talk to someone on our team — fill out the form and we'll get back to you quickly. No pressure, ever.

โœ‰๏ธ

email

info@northshoremartialarts.com

๐Ÿ“

Address

75 Myrtle Street, Melrose, Massachusetts 02176, United States

๐Ÿ•

class hours

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

3:30 PM – 7:30 PM

3:00 PM – 7:30 PM

3:00 PM – 7:30 PM

3:00 PM – 7:30 PM

6:00 PM – 7:00 PM

9:00 AM – 1:00 PM

Closed

send us a message

Root-cause healing that restores the body through nervous system regulation, detox pathways, and metabolism. Not symptom-chasing. Not another bandaid.

Hi, I'm Dr. Kourtney

Three pillars of real,

๏ปฟlasting results

Energy & Fatigue Recovery

Nervous system and detox support that addresses why your body is stuck in survival mode — not just masking exhaustion with caffeine and supplements.

01

Metabolism & Weight Loss Resistance

If you're eating right and exercising but nothing moves, there's a deeper reason. We find it — and fix it — using functional labs and a personalized protocol.

02

Hormone Balance

Hormone issues are signals of something deeper — drainage, nervous system dysregulation, or metabolic burden. I help you address the root, not just the numbers.

03

MY APPROACH

Why clients get results when nothing else worked

I combine 20+ years as a pharmacist with a root-cause, whole-body approach — bridging conventional medicine with the deeper healing most practitioners never address.

01

Regulate before you detox

Nervous system and drainage are the non-negotiable foundation. Skip this step and nothing else sticks.

02

Healing is low and slow

Real detox doesn't happen overnight. Sustainable results come from doing it right — at the pace your body can actually handle.

03

Symptoms are signals, not diagnoses

Hormone imbalances, weight gain, fatigue — your body is communicating. We listen, then address what they're pointing to.

"I get it, because I've been there — and I know exactly where conventional medicine stops and real healing begins."

โ— Pharmacist-level fluency in your labs, medications, and diagnostics

โ— Functional medicine lens that asks why , not just what

โ— Whole-body protocols — nervous system, detox, and metabolism together

โ— 1:1 consultations using the Root Cause Method, not cookie-cutter plans

โ— Internationally accredited certification teaching practitioners the same method

national

business Advisory & Tenant Representation

These two services are conducted without geographic restriction. We advise and represent clients wherever the deal or operation requires — across the US.

track record

Clients & Partners

Past tenants and S&P 500 companies we've worked alongside.

client logo

client logo

client logo

client logo

client logo